{"id":737,"date":"2025-07-22T08:18:12","date_gmt":"2025-07-22T08:18:12","guid":{"rendered":"https:\/\/skemadigital.id\/blog\/?p=737"},"modified":"2025-07-22T08:18:13","modified_gmt":"2025-07-22T08:18:13","slug":"pengertian-retargeting-dalam-digital-marketing","status":"publish","type":"post","link":"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/","title":{"rendered":"Pengertian Retargeting dalam Digital Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pernah nggak sih kamu mengunjungi sebuah website buat lihat-lihat produk, tapi nggak jadi beli, lalu beberapa waktu kemudian iklan produk itu terus muncul di media sosial atau website lain yang kamu buka? Nah, itulah yang disebut Pengertian Retargeting dalam Digital Marketing. Di dunia pemasaran digital, retargeting jadi strategi andalan untuk menarik kembali minat calon pelanggan yang sebelumnya sudah pernah berinteraksi dengan brand kita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yuk, kita bahas lebih lanjut tentang apa itu retargeting dan kenapa strategi ini bisa sangat efektif untuk meningkatkan konversi.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Apa_Itu_Retargeting\" >Apa Itu Retargeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Keunggulan_Retargeting_dalam_Digital_Marketing\" >Keunggulan Retargeting dalam Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Jenis-Jenis_Retargeting_yang_Perlu_Kamu_Tahu\" >Jenis-Jenis Retargeting yang Perlu Kamu Tahu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Retargeting_Berdasarkan_Situs_Web\" >Retargeting Berdasarkan Situs Web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Retargeting_Berdasarkan_Email\" >Retargeting Berdasarkan Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Retargeting_Berdasarkan_Aplikasi\" >Retargeting Berdasarkan Aplikasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Retargeting_Dinamis\" >Retargeting Dinamis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/#Kesimpulan\" >Kesimpulan<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Apa_Itu_Retargeting\"><\/span>Apa Itu Retargeting?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-1024x683.jpg\" alt=\"Pengertian Retargeting dalam Digital Marketing\" class=\"wp-image-656\" srcset=\"https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-1024x683.jpg 1024w, https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-300x200.jpg 300w, https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-768x512.jpg 768w, https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-1536x1024.jpg 1536w, https:\/\/skemadigital.id\/blog\/wp-content\/uploads\/2025\/07\/lady-looking-up-jacket-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Secara sederhana, retargeting adalah teknik pemasaran online yang menargetkan kembali orang-orang yang sudah pernah mengunjungi website atau berinteraksi dengan iklan kita, tapi belum melakukan tindakan yang diharapkan, seperti membeli produk atau mendaftar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting biasanya dilakukan dengan bantuan cookies atau pixel tracking yang ditanam di website. Ketika seseorang mengunjungi situsmu, sistem akan mencatat perilakunya dan kemudian menampilkan iklan yang relevan kepada orang tersebut di platform lain seperti Instagram, Facebook, atau Google Display Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Strategi ini sangat ampuh karena menargetkan orang-orang yang sudah kenal brand kita, sehingga peluang untuk melakukan pembelian jauh lebih tinggi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buat kamu yang ingin memahami strategi pemasaran digital secara menyeluruh, mulai dari retargeting, SEO, hingga social media ads, mengikuti <strong><a href=\"https:\/\/skemadigital.id\/blog\/sertifikasi-digital-marketing\/\">Sertifikasi Digital Marketing<\/a><\/strong> adalah pilihan tepat. Sertifikasi ini dirancang untuk membekalimu dengan pengetahuan dan keterampilan praktis yang relevan di dunia digital saat ini, sehingga kamu bisa menjalankan kampanye yang lebih efektif dan terukur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keunggulan_Retargeting_dalam_Digital_Marketing\"><\/span>Keunggulan Retargeting dalam Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting bukan hanya sekadar mengulang-ulang iklan, tapi lebih pada mengingatkan dan memperkuat niat beli calon pelanggan. Ada beberapa alasan kenapa retargeting jadi favorit para digital marketer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meningkatkan konversi:<\/strong> Orang yang sudah kenal produk kita lebih mungkin untuk membeli.<\/li>\n\n\n\n<li><strong>Mengoptimalkan biaya iklan:<\/strong> Fokus hanya ke audiens yang sudah tertarik.<\/li>\n\n\n\n<li><strong>Membangun brand awareness:<\/strong> Meskipun belum membeli, brand kita akan tetap diingat.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan pemanfaatan strategi ini secara tepat, brand bisa memaksimalkan hasil kampanye iklan tanpa harus selalu menjangkau audiens baru dari nol.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jenis-Jenis_Retargeting_yang_Perlu_Kamu_Tahu\"><\/span>Jenis-Jenis Retargeting yang Perlu Kamu Tahu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nah, sebelum kita masuk ke tips menjalankan retargeting, ada baiknya kamu kenal dulu jenis-jenis retargeting yang umum digunakan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting_Berdasarkan_Situs_Web\"><\/span>Retargeting Berdasarkan Situs Web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ini adalah jenis yang paling umum, yaitu menampilkan iklan kepada orang-orang yang pernah mengunjungi website kamu. Misalnya, seseorang melihat produk sepatu di websitemu, tapi belum membeli. Dengan retargeting, iklan sepatu itu bisa muncul lagi di media sosial mereka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting_Berdasarkan_Email\"><\/span>Retargeting Berdasarkan Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jika kamu memiliki daftar email pelanggan, kamu bisa menargetkan ulang mereka berdasarkan aktivitas email mereka. Contohnya, ketika seseorang membuka email promosi tapi tidak melakukan pembelian, kamu bisa mengatur iklan agar muncul di media sosial mereka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting_Berdasarkan_Aplikasi\"><\/span>Retargeting Berdasarkan Aplikasi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jika bisnismu memiliki aplikasi, kamu bisa menargetkan kembali pengguna berdasarkan aktivitas mereka di aplikasi tersebut. Misalnya, pengguna yang sering buka aplikasi tapi tidak pernah checkout bisa ditargetkan dengan iklan khusus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting_Dinamis\"><\/span>Retargeting Dinamis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ini adalah versi lanjutan dari retargeting yang menampilkan iklan berdasarkan produk atau halaman spesifik yang dilihat pengguna. Jadi, iklan yang muncul benar-benar personal dan sesuai dengan minat mereka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kesimpulan\"><\/span>Kesimpulan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pengertian Retargeting dalam Digital Marketing adalah strategi jitu dalam digital marketing yang membantu kamu menjangkau kembali calon pelanggan yang belum melakukan tindakan. Dengan memahami jenis-jenis retargeting dan menerapkannya dengan tepat, kamu bisa meningkatkan efektivitas kampanye pemasaran dan tentu saja meningkatkan penjualan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jadi, kalau kamu belum pakai retargeting dalam strategi digital marketing kamu, sekarang saatnya mulai mempertimbangkannya. Karena siapa tahu, pembeli yang ragu kemarin bisa jadi pelanggan setia besok!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pernah nggak sih kamu mengunjungi sebuah website buat lihat-lihat produk, tapi nggak jadi beli, lalu beberapa waktu kemudian iklan produk itu terus muncul di media sosial atau website lain yang kamu buka? Nah, itulah yang disebut Pengertian Retargeting dalam Digital Marketing. Di dunia pemasaran digital, retargeting jadi strategi andalan untuk menarik kembali minat calon pelanggan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[46],"tags":[167],"class_list":["post-737","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-marketing","tag-pengertian-retargeting-dalam-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pengertian Retargeting dalam Digital Marketing - skemadigital<\/title>\n<meta name=\"description\" content=\"Yuk, kenali Pengertian Retargeting dalam Digital Marketing dan pelajari cara menjangkau kembali calon pelanggan yang pernah mampir ke bisnismu!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/skemadigital.id\/blog\/pengertian-retargeting-dalam-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengertian Retargeting dalam Digital Marketing - 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